Las Piñas Rep. Camille Villar topped ad spending on Facebook, a popular social media platform in the Philippines.
She spent over P34 million to boost her posts from June 2024 to April 2025, based on data from Meta’s Ad Library.
Half of this amount was spent from February to April 2025 or during the official campaign period.
She is the youngest and only daughter of billionaire real estate mogul Manuel Villar Jr., the country’s richest man, according to Forbes Magazine.
Her father is a former senator who also served as Senate President, while her mother, Cynthia, and brother, Mark, are incumbent senators.
She is the fourth in her family to seek a seat in the Senate.
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